That's me in the video. Brian Warrick. For nearly a decade, I was a professional comedian in NYC who has also spent 20 years on sales teams in B2B tech. I've held every role from Solution architect -> Sales Executive -> CRO -> President.
Sadly 60% of deals die in the demo stage. Early in my career I lived this first hand. But I started closing 40+% of my opportunities when I began treating the demo as a performance. Just like performing stand-up comedy. Now I coach teams to prepare and deliver compelling demos and to achieve exceptional results.
We've all seen great performances - concerts, plays, comedy - that were just magic. And some that were, um, ‘not great’ is the nice way to put it. That’s despite having all of the ingredients. It's likely your team has the ingredients too.
Demo Theater's training programs teach you to deliver the magic. Consistently.
We teach sales teams to
NAIL THE DEMO
INCREASE PIPELINE
WIN MORE DEALS
#1
B2B buyers say demos are the top factor in purchase decisions.
An informative, compelling demo is crucial to advancing to late-stage deals. Poorly executed demos fail to convey the value of the product, address customer needs, or differentiate from competitors effectively.
Mark M. - Account Executive
“I was skeptical of more training, but this course helped me overachieve the last few quarters.”
Courtney F. - VP of Sales